Creativity on a Dime
The Canadian Society for Medical Laboratory Science (CSMLS) is an association with big dreams but a modest budget. Yet it has won several international marketing and communications awards alongside big budget organizations like HSBC, UPS, and eBAY.
Using past projects as case studies, we’ll examine how to find creative solutions that address real business needs and inspire you to launch your next award winning campaign.
- Examine ways to turn limitations into opportunities for creative solutions
- Explore ideas to maximize your marketing and communications budget
- Discuss building a culture of creativity
After the talk guests will be taken on a curator-led guided tour of current exhibits within the KW Art Gallery.
Complimentary appetizers, cash bar.
Michael Grant, Director of Marketing & Communications, Canadian Society for Medical Laboratory Science
Michael is a creative communicator who has a penchant for wild ideas. He has spent fourteen years working in marketing and communications for the not-for-profit sector. In his current role, Michael heads up a fearless team of creative professionals who are responsible for CSMLS’s web presence, social media, advocacy, publications, and member recruitment & retention campaigns. Always looking to be innovative with small budgets, Michael’s work has garnered national and international awards for marketing and communications excellence.
Cathy Bouwers, Communications Manager, Canadian Society for Medical Laboratory Science
Cathy is a communications professional, avid runner and frequent winner of door prizes. She has enjoyed working in the not-for-profit sector for over ten years, navigating the ever changing landscape of communications. In her role as Communications Manager, Cathy brings imaginative communication ideas to life, solving real business challenges along the way. One day Cathy will write her literary masterpiece. Until then, she channels her creative flair into meaningful membership experiences which have garnered several Gold Quill awards.